Last updated: May 23, 2026
At Hyde Syte Tactics ("we," or "us"), we value the privacy of individuals who use our websites and related services (collectively, our "Services"). This Privacy Notice explains how we collect, use, and share the personal information of users of our Services ("users," "you," or "your"). By using our Services, you agree to the collection, use, disclosure, and processing of your information as described by this Privacy Notice. Personal information is information that identifies or could be used to identify a specific person. Personal information does not include deidentified information (anonymized or pseudonymized) or aggregated information derived from personal information. We may collect a variety of personal information and other information about you or your devices from various sources, as described below.
If you sign up for an account, register to use our Services, or sign up for emails or other updates, we may ask you for basic contact information, such as your name, email address, phone number, and/or mailing address. We may also collect certain demographic information when you register for our Services, including your age, gender, personal interests, income, and/or marital status.
For in-store firearm purchases or Federal Firearms License (FFL) transfer services, we collect information required to comply with federal, state, and local laws. This includes government-issued identification data, date of birth, physical address, citizenship status, and any other data required to execute mandated background checks and complete ATF Form 4473.
If you contact us directly, we may collect additional information from you. For example, when you reach out to our customer support team, we may ask for your name, email address, mailing address, phone number, or other contact information so that we can verify your identity and communicate with you. We may also store the contents of any message or attachments that you send to us, as well as any information you submit through any of our forms or questionnaires.
If you register for an event or training course that we host, whether in-person or online, we may collect relevant information such as your name, address, title, company, phone number, or email address, as well as specific technical, safety, or verification information relevant to the course or firearm event for which you are registering.
We may allow you and other Users of our Services to share their own content with others. This may include posts, comments, reviews, or other User-generated content. Unless otherwise noted, this information may be shared publicly through our Services. Additionally, per our Media Release terms, photography or video recordings taken during training courses may be utilized for marketing purposes unless an explicit opt-out is requested prior to the course.
If you make a purchase through our Services, we (or a third-party payment processor acting on our behalf) may collect your payment-related information, such as credit card or other financial information.
If you apply for a job with us, we may collect relevant information such as your name, phone number, email address, position, job history, education history, references, a cover letter, and other similar information.
We may collect information about the devices and software you use to access our Services, such as your IP address, web browser type, operating system version, device identifiers, and other similar information.
To help us understand how you use our Services and to help us improve them, we may collect data about your interactions with our Services. This includes, but is not limited to, information such as crash reports, session lengths and times, the specific pages and other content you view, and any searches you conduct on our site.
We and our third-party partners may collect information using cookies, pixel tags, or similar technologies. Cookies are small text files containing a string of alphanumeric characters. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to our Services.
We may receive information about you from other sources, including third parties that help us update, expand, and analyze our records, identify new customers, or detect or prevent fraud. What information we receive from third parties is governed by the privacy settings, policies, and/or procedures of the relevant organizations, and we encourage you to review them.
We may use the information we collect:
We may share any information we collect with service providers retained in connection with the provision of our Services. These companies are permitted to use this information to help us provide our Services to improve the services they provide us, and for other purposes disclosed in this Privacy Notice.
We may share your information with our affiliates, subsidiaries, and representatives as needed to provide our Services.
Content you post on our websites, including comments and course reviews, may be displayed to other Users as appropriate.
We may access, preserve, and disclose your information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests, regulatory reporting obligations, and legal processes, such as a court order, subpoena, or law enforcement background checks (e.g., ATF or Wisconsin Department of Justice requests); (b) respond to your requests; or (c) protect your, our, or others' rights, property, or safety.
We may share your information with event partners or co-sponsors to facilitate the events for which you register.
We may transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or in which we sell, liquidate, or transfer all or a portion of our assets.
We may also disclose your information with your permission.
We work with our Service Providers and other analytics and/or advertising partners to collect and process certain analytics data regarding your use of our Services and to conduct advertising via cookies. Parties that may process your information include:
From time to time, you may receive marketing or other informational email messages from us. You can unsubscribe from our promotional and informational emails via the link provided in the emails. After opting out, users may continue to receive administrative messages necessary to service User accounts or provide training course logistical changes.
Most web browsers allow you to manage cookies through the browser settings. To find out more about cookies, you can visit www.aboutcookies.org or www.allaboutcookies.org.
You can learn more about Google's privacy practices and your options on Google's website. You can also install the Google Analytics Opt-out Browser Add-on. Some of our advertising partners may be members of the Network Advertising Initiative or the Digital Advertising Alliance. To inquire about your choices regarding our business partners, contact us at [email protected].
Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the content provided by, or the privacy practices of, these third parties. Please be aware that this Privacy Notice does not apply to your activities on these third-party services or any information you disclose to these third parties. We encourage you to read their privacy policies before providing any information to them.
We make reasonable efforts to protect your information by using administrative, technological, and physical safeguards designed to improve the security of the information we maintain and protect it from accidental loss, unauthorized access or use, or any other inappropriate or unlawful processing. Physical copies of transaction documentation are stored in secure locations matching regulatory standards. Because no information system can be 100% secure, we cannot guarantee the absolute security of your information.
We do not knowingly collect, maintain, or use information from children under 13 years of age, and no part of our online Services are directed toward children. If you learn that a child has provided us with information in violation of this Privacy Notice, then you may alert us at [email protected].
We will post any adjustments to the Privacy Notice on this page, and the revised version will be effective when it is posted. If we make material changes, we may notify you via a notice posted on our website or another method. We encourage you to read this Privacy Notice periodically to stay up to date about our privacy practices.
All feedback, comments, requests for technical support, and other communications relating to the Sites and our data collection and processing activities should be directed to: [email protected].